about us

Our story began in 2006, I needed a necklace for my wedding, but couldn’t find anything that suited me so I tore apart two necklaces and made them into one. Pleased with my results, I shelved my jewelry making ambitions after one go around.

Fast forward to 2010. I wanted to find a fun and fulfilling way to cover my medical expenses, you see I was born with Cerebral Palsy. Since there are no jobs in the county I live in, especially for the disabled, I zealously hauled out my hobby supplies and made a few prototypes and gifted them to friends to try out, and as quickly as that a business was born. I became the creative side, my husband became the C.E.O

A funny thing happened though, friends and family members heard of our plans , they all wanted to help and started sending me beads, offered to promote my jewelry, and lent their support. Our little jewelry business quickly became a collaborative effort with a village of helpers!

We have grown from our humble beginnings of just that one prototype to full fledged online jewelry shop with a range of jewelry lines suitable to many tastes, styles and needs.

We were formerly named “” and were blessed to have our work featured on TV as well as in publications. In 2016 we decided to change things up a bit and expand, thus our name is henceforth SerenSera! There’s always something new on the horizon for us.

All of our items are made in a smoke free environment with non-toxic ingredients, and are made by hand in our studio in California. If you have any questions or comments feel free to use our “Contact us” form, we’d love to hear from you!

Our quality control team, apparently they needed a rest


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